Fresh out of college in 2013, Pritika secured a job as a trainee in cosmetic research at a company dealing in the manufacture of health and personal care products. Working here helped Pritika understand formulating and manufacturing skin care products. Naturally, the ever-curious Pritika started experimenting with formulations in her mother’s kitchen. “I have big skin pores so naturally, one of the first things I experimented with was a skin toner that I made using rosewater, aloe vera, and lactic acid derived from sugarcane juice. The results were phenomenal as I could see that my skin became smooth. This really built up my confidence,” informs the 29-year-old. Pritika informs that Tvakh sells about 300+ units of products in a month through e-commerce channels. On the other hand, the skincare brand also fulfils B2B orders where they make unique formulations for other skincare brands. She informs that this segment gets over 10,000+ orders in a month.