If you are not going to measure the results of digital advertising, you will never know how your campaigns. If you will never know how the campaign is done, you will not be able to take timely Digital Marketing Agencies in Bath corrective action. And if you do not take timely corrective action, you'll only end up increasing the performance gap and wasting your advertising budget.
As a result, it becomes very important to measure the results of your digital advertising efforts. But what to measure? What kind of KPI? What type of ROI?
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You can only measure the performance gap when you know what is the real Digital Marketing Companies Bath cost of your digital advertising and what the real benefits of your brand gets out of it. Unfortunately, not everything can be measured in terms of monetary value but it does not diminish the importance of intangibles in the success of your business.
