Facebook represents 2 billion monthly users . E-merchants, if you are wondering where your potential and existing customers are, look no further: they are on Facebook, at the rate of 50 minutes per day, on average. Which gives them plenty of time to see and interact with your ads. This is the reason why Facebook is a very powerful tool in terms of retargeting and traffic acquisition.
Note also that to be more relevant, Facebook has built its analyzes so that they take into account the profile of users rather than cookies. This makes it possible to track users interacting on multiple supports, whether on computer, mobile or tablet. For example, if the same person uses their smartphone, then tablet and computer to navigate on the same site, traditional analysis tools would count these visits as three different people, which would distort the results of theadvertising campaign.
The idea of retargeting based on a user's profile is to prevent the latter from seeing the same advertisement several times and above all to make the results of marketing campaigns more precise. If you would like to learn more or even train yourself on Facebook's advertising technologies, the Facebook Blueprint certification should interest you.
Now that you know more about how they work, and are impatient to launch your Facebook Ads , here are the different options available to you:
Personal re-engagement retargeting
No matter where your visitors come from, the fact that they have visited your site and viewed certain products or categories of products, shows their interest in your articles. This is an indicator that Facebook, coupled with a personalization solution, will use to put more relevant ads online.
Retargeting includes visitors who have viewed one or more products, and excludes audiences that are not engaged enough. For this option,Facebook ads will broadcast the articles previously consulted thanks to the Facebook pixel installed beforehand. With a personalization tool, you can go further by adding complementary products that can be purchased together. This addition is implemented automatically based on the analysis of the behavior of your customers on site.
Retargeting on cart abandonments
Adding items to the cart is an even stronger indicator of purchase intention. Visitors who abandon their cart are even more likely to respond favorably to your retargeting campaign. According to the analyzes carried out by the Nosto solution, each cart abandoner who returns to the site after clicking on an advertisement has a conversion rate of up to 16%.
This is the reason why this type of retargeting is so powerful. By distributing the products consulted and alternative products, you remind them of their shopping desires while allowing them to take it back where they left off!
Retargeting loyalty
Post-purchase re-engagement campaigns play an important role in increasing customer loyalty and lifespan. Retargeting customers within 30 days of purchase allows you to show them complementary products in Dynamic Facebook ads.
It is on Facebook that you will be able to reach the most potential and existing customers, by building your audiences in a relevant way and by automating your advertisements with the help of tools such as e-commerce personalization solutions. For example, the Nosto solution, as an official Facebook Marketing Partner, makes the transition between Facebook technology and your product flow, to deliver the most relevant Dynamic Facebook Ads possible.
Facebook represents 2 billion monthly users . E-merchants, if you are wondering where your potential and existing customers are, look no further: they are on Facebook, at the rate of 50 minutes per day, on average. Which gives them plenty of time to see and interact with your ads. This is the reason why Facebook is a very powerful tool in terms of retargeting and traffic acquisition.
Note also that to be more relevant, Facebook has built its analyzes so that they take into account the profile of users rather than cookies. This makes it possible to track users interacting on multiple supports, whether on computer, mobile or tablet. For example, if the same person uses their smartphone, then tablet and computer to navigate on the same site, traditional analysis tools would count these visits as three different people, which would distort the results of the[url=http://www.redleos.com/pk/digital-marketing-company-agency-in-faisalabad/]advertising campaign.[/url]
The idea of retargeting based on a user's profile is to prevent the latter from seeing the same advertisement several times and above all to make the results of marketing campaigns more precise. If you would like to learn more or even train yourself on Facebook's advertising technologies, the Facebook Blueprint certification should interest you.
Now that you know more about how they work, and are impatient to launch your Facebook Ads , here are the different options available to you:
[b]Personal re-engagement retargeting[/b]
No matter where your visitors come from, the fact that they have visited your site and viewed certain products or categories of products, shows their interest in your articles. This is an indicator that Facebook, coupled with a personalization solution, will use to put more relevant ads online.
Retargeting includes visitors who have viewed one or more products, and excludes audiences that are not engaged enough. For this option,[url=http://www.redleos.com/social-media-marketing-and-management/]Facebook ads[/url] will broadcast the articles previously consulted thanks to the Facebook pixel installed beforehand. With a personalization tool, you can go further by adding complementary products that can be purchased together. This addition is implemented automatically based on the analysis of the behavior of your customers on site.
[b]Retargeting on cart abandonments[/b]
Adding items to the cart is an even stronger indicator of purchase intention. Visitors who abandon their cart are even more likely to respond favorably to your retargeting campaign. According to the analyzes carried out by the Nosto solution, each cart abandoner who returns to the site after clicking on an advertisement has a conversion rate of up to 16%.
This is the reason why this type of retargeting is so powerful. By distributing the products consulted and alternative products, you remind them of their shopping desires while allowing them to take it back where they left off!
[b]Retargeting loyalty[/b]
Post-purchase re-engagement campaigns play an important role in increasing customer loyalty and lifespan. Retargeting customers within 30 days of purchase allows you to show them complementary products in Dynamic Facebook ads.
It is on Facebook that you will be able to reach the most potential and existing customers, by building your audiences in a relevant way and by automating your advertisements with the help of tools such as e-commerce personalization solutions. For example, the Nosto solution, as an official Facebook Marketing Partner, makes the transition between Facebook technology and your product flow, to deliver the most relevant Dynamic Facebook Ads possible.
