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Companies are increasingly participating in the NBA 2K League. The NBA 2K League has increasingly drawn the attention of sponsors as well. The 2K League reached 14 marketing partners this season. That's the largest ever for an NBA 2K League season, including five new partnership agreements with GameStop, Jostens, SAP and Tissot and DoorDash as the sponsor of the NBA 2K League Playoffs and Finals.
With a massive fan base that is passionate about sports, it's an excellent commercial idea. Donohue says that fans are so passionate that brands are able to connect to them. "Our average fan plays every day for 30 hours, video games, so this is an incredibly passionate fans base."
Donohue believes that the NBA 2K League's explosive growth in partnerships is due to a mix of businesses that recognize esports as an emerging market , as well as an exponential increase in the amount of
Cheap NBA 2K22 MT engagement from fans. I think it was already happening, and the increase in fan engagement just fuels the flame. It was due to the fact that all the brands we talked to about partnerships decided that they needed to be involved in esports , and they are trying to figure it out.