There are some really, really good fake Oakley Holbrooks out there. So good, they pass for the genuine article.And that means unsuspecting people are getting ripped off — paying a premium price for counterfeit Holbrooks.Get more news about
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That price isn’t as much as what you’ll see on Oakley’s website or other reputable sites. And not too little to make you suspicious.The sellers charge right in that sweet spot — between $40 and $70. Just enough to make you believe they might be real, but low enough to make you think you’re scoring a sweet deal.
We went in search of counterfeits that sellers were passing off as real. Beyond the universal signs you can look out for in spotting fake Oakleys, below is a list of specific details for checking the authenticity of Holbrooks.
1. Look for OO9102
SKU stands for Stock Keeping Unit, and it’s the service identification code for a product. On Oakley Holbrooks, it almost always starts with OO9102 (the only exception being a few collector’s editions).
Notice that those are not zeros at the start - they are double Os (the letter). There should be a difference in shape between the Os and the zero that follows after the “91” later in the SKU.
2. Double-check the SKU on a search engine
The SKU format of Oakley Holbrook should look like this: OO9102-##. AS noted above, OO9102 specifies that it’s a Holbrook. The 2 numbers after the dash specify the colorway (frame and lens combination).
If your Holbrooks have “OO9102-01,” then the sunglasses you have should be Matte Black with silver Oakley icons. If you purchased them from an authorized dealer, the frames will also have grey lenses.
Legit third-party sellers do sell real Oakley frames with aftermarket lenses, so different color lenses isn’t necessarily a red flag. Trust-worthy sellers will note the aftermarket lenses in the listing.
3. Verify the format of the frame specs
Most eyewear, from any manufacturer, has the frame size somewhere on the inside of the frame. These measurements are the size of the diameter of the lens followed by the size of the bridge (in millimeters). It often looks like this: 55-18.
4. Compare the font of “Holbrook” to a certified real stamp
This might be a little tricky to do without a side-by-side comparison in real life, but whip out a magnifying glass and study the “Holbrook” stamp on the inside of the left temple.
In the example below, the fake Holbrooks have a slightly skinnier font. For an idea of what to compare, look at the “Os” specifically.
5. Study the set of icons in the arms
The O icons in real Oakley Holbrooks are not flush with the rest of the arm — both the outer edges and the inside of the O sit above the plane of the ear stem.
Fake Oakleys are often inconsistent when it comes to icons. The icon will be flush with the ear stem, the inside of the O won’t indented, or the icon might not be level.
