Michael Jordan and his shoes that changed sports history
For most people, changing the history of an entire sport forever would be a huge achievement. For Michael Jordan, though, that's just the tip of the iceberg.Get more news about
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The iconic ex-Chicago Bulls star not only changed basketball, but he also revolutionised the world of sports marketing and built an iconic brand on the back of his own name.
Jordan's venture into the business world didn't start well, with shoes that he didn't like and, with Nike, a brand that he didn't want to sign with.
Then, the Bulls player wanted to sign with Adidas, but the German manufacturer were looking for something else.On April 1, 1985, Nike released their red, white and black trainers that have since become iconic. They predicted that they'd sell 100,000 pairs in their first year, with the shoes retailing at 65 dollars - around 55 euros - but they far exceeded their objectives and sold more than 450,000 pairs, which was just the beginning.
His Air Jordan shoes are now the best selling in history, and the company grew by 9,305 percent on the stock market between 1984 and 2003. From then until now, they've grown another 824 percent.
