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Storytelling: the key to future leadership

  • Storytelling, that is to say the ability to build a story from a narrative framework, can constitute an indirect approach to management, which instead of creating person-to-person pressure on employees, engages them in a project through a story, and therefore constitutes a more subtle form of manager.

    Build trust through scenarios
    Building management on scenarios first of all allows employees to feel confident, by putting a distance through the mirror of history. They can therefore take decisions and initiatives more freely, which promotes innovation. This mirror gives them the freedom to contribute personal knowledge outside of the corporate framework, which can prove invaluable in problem solving.

    This benevolent environment also gives employees the feeling of being able to fail, and therefore encourages them to take risks that take them out of their comfort zone. For a manager, learning to use scenarios involves understanding how to apply them to employees he is used to seeing, depending on their personalities and their past work experiences.

    A collective learning tool that creates commitment
    A true “soft skill”, this ability to create commitment makes it possible to generate responses and therefore potential avenues for solutions among its employees. But beyond the potential innovation, the use of a story also allows a manager to explain a concept in a simpler way. It is therefore an important learning tool for employees, both through the experience of their manager but also through their individual experiences: by generating commitment, the scenario thus allows a real collaborative exchange which can be invaluable. in companies where the poles are still too separate.

    Storytelling is a powerful tool, widely used by companies in their external communication. But they would also benefit from using it internally, and especially from providing their managers with it. It is both an excellent way to engage all the teams in a global project and to facilitate exchanges, feedback and constructive criticism that will enrich the business plan and deliver the best offer or the best service to its customers.