Gamers were flocking to these locations to discover if there weren't any hints or clues regarding the fifth season of"Fortnite," that premiered in July 2018. That's because every season of"Fortnite" is vastly different and it's kept top secret until
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This time, Epic Games, which publishes"Fortnite," chose to tease the brand new gaming universe by putting these features into the real world.It's a viral marketing method called another reality game or ARG. (Not to be confused with virtual reality, in which you are immersed in a computer-generated planet, or augmented reality, where computerized images are projected on top of real-world video.)
ARGs of notable franchises produce an immersive and huge scavenger hunt for fans. Microsoft's"Halo" franchise had an ARG which sent jars of honey to
best websites to buy fortnite weapons. These jars provided clues that brought gamers to a website called"I love bees" .
The website sent gamers to look for clues across the nation to solve the website's puzzles. After those were solved, the site told the origin story of this game's antagonists contributing up to the game's launch. This ARG reached nearly 3 million gamers helped drive sales for the match to $125 million on its initial day.
No two ARGs are the same, but ARGs established about movies, TV shows and games have shared traits.They start with a puzzle where fans are prompted to discover clues. They often have multiple fake websites which unlock clues to other people.
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