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More companies are taking part in the NBA 2K League. Sponsors are also increasingly interested in the NBA 2K League. In the current season, 14 of NBA 2K League's marketing partners were in the game. The partnerships included five brand new ones with GameStop and Jostens as well as SAP, SAP, Tissot and Tissot. DoorDash was the main sponsor for the NBA 2K League Playoffs & Finals.
With a massive fan base and a rabid fan base, esports could be an excellent commercial idea. Donohue declares that the fan base is so passionate that brands are able to connect to the sport. "Our average player plays video games for 30 hours in a week. This is an extremely passionate fan base."
Donohue believes that the NBA 2K League's rapid increase in partnerships is due to the combination of several businesses that recognize esports as an emerging market and the rapid growth in the amount of
Buy NBA 2K22 MT engagement from fans. I think it was already happening, and the increased involvement of fans just adds fuel to the fire. I think it was having each brand we spoke to about partnerships. They've all realized that they should be participating engaged in esports. They're trying to figure out how to do it."
